The Power of Completing Brand Identity

In branding, design is far more than just a visual element—it’s a powerful medium that communicates the philosophy and identity of a brand.

At GODACOS, our first beauty brand Besencial embodies this idea. From naming to logo creation, and now to product and packaging design, design has played a central role in every step of the brand-building process.

In the past, design was often handled solely by professional designers. But today, thanks to the rise of AI tools and creative platforms, design collaboration has become more efficient and accessible.

For Besencial, we leveraged ChatGPT during the initial branding phase to refine our concept and establish a clear visual direction. Even in selecting the typography for the logo, AI-generated suggestions were actively considered and adopted.

The logo symbol was developed through internal brainstorming among GODACOS team members, allowing us to visually translate the brand’s essence and values.
We are currently working on label designs for product containers and outer box packaging, which will become the first visual point of contact with customers once the product launches.

Looking ahead, we anticipate the need for a wider range of design assets—catalogs, brochures, promotional materials, offline exhibits, and more.
Fortunately, GODACOS has a team of in-house designers who can independently manage many of these core tasks. For specialized or large-scale projects, we will strategically collaborate with external professionals to ensure both quality and efficiency in execution.

At Besencial, design is not just about appearance—it’s about expressing authenticity and direction.
As the brand grows, so will the role and scope of its design.
We invite you to follow along on this journey. Thank you.